INFLUENCER MARKETING

Influencers or Affiliates : The Right Strategy?

In a world driven by performance, influencers and affiliates are two great ways to market and generate results for your brand. They serve as powerful ways to educate the target audience and convert them into customers. However, it is essential to understand the difference between the two to leverage the right opportunity. So what is the difference between them?

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DIGITAL MARKETING

SEM & SEO : A Comparison

Search Engine Marketing and Search Engine Optimization are two broad aspects belonging to the same category of marketing called Search Marketing. Search Marketing is important for brands trying to attract, reach, and gain visibility for their business. However, it is essential to understand the basic difference between the two and see which one works best for the goals and objectives of the brand.

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PERFORMANCE MARKETING

The basics of Affiliate Marketing

Affiliate Marketing refers to the type of marketing in which affiliates receive a commission for promoting or selling products of other companies online. These affiliates are often referred to as publishers, influencers, etc. Since affiliate marketing is based on a revenue model, it is considered a type of performance marketing.

READ MORE
DIGITAL MARKETING

SEM & SEO : A Comparison

Search Engine Marketing and Search Engine Optimization are two broad aspects belonging to the same category of marketing called Search Marketing. Search Marketing is important for brands trying to attract, reach, and gain visibility for their business. However, it is essential to understand the basic difference between the two and see which one works best for the goals and objectives of the brand.

READ MORE
INFLUENCER MARKETING

Influencers or Affiliates : The Right Strategy?

In a world driven by performance, influencers and affiliates are two great ways to market and generate results for your brand. They serve as powerful ways to educate the target audience and convert them into customers. However, it is essential to understand the difference between the two to leverage the right opportunity. So what is the difference between them?

READ MORE
PERFORMANCE MARKETING

The basics of Affiliate Marketing

Affiliate Marketing refers to the type of marketing in which affiliates receive a commission for promoting or selling products of other companies online. These affiliates are often referred to as publishers, influencers, etc. Since affiliate marketing is based on a revenue model, it is considered a type of performance marketing.

READ MORE