KSA National Day, Special launch of Beauty Advent Calendar, Black Friday, and Mother's Day campaigns made in total = AED 5,601,362 in revenue, for about AED 314,312 in Advertising cost and 16.8 ROAS. After thorough analysis of all the activities that lead to this success accompanied with the natural growth of E-commerce industry caused by COVID-19 we felt the urge to capitalize on the increasing demand on buying products online. Therefore, we organized the biggest advertising campaign (SUMMER SALE) that we have ever done for LʼOccitane which resulted in AED 4,130,506 revenue for about AED 140,000 in Advertising cost and 29.5 ROAS (in 3 Days).